ANALYSE FINANCIAL PERFORMANCE
CV MEKAR JAYA MAKMUR METRO
AS DISTRIBUTOR OF PT UNILEVER
PT Unilever of Indonesia Tbk is manufacturing business producing requirement Personal & Homecare. CV MEKARJAYA MAKMUR Prosperous Glorious of Metro a company lifted By PT Unilever of Indonesia Tbk as distributor of the requirement to consumer hand. That directing have been ratified in Contract of direct Distributor (PPSD) No. GT / 1895 / LPG / 2005. CV MJM face a lot of challenge in running operational becouse a lot of emulation (Competitor Product) marketing product with same function, product of such competitor is property of PT Daia, PT Tanesia Tancho Group and Wings
Hypothesis in research compiled by Return On Equity influenced Debt to Equity Ratio, inventory Turn Over and Curent Ratio
Method of data collecting conducted by through data of skunder obtained from annual report (annual report) started from this company stand up up to year 2007. while analyzer used ratio analysis, and analyse doubled linear regression.
Info Lebih Lanjut : http://digilib.unila.ac.id
